The new AKO Storytelling Institute at UAL is on a mission to enable storytellers and campaigners to make a greater social impact through their work. For the institutes inaugural report and launch symposium we developed a colourful visual language based on the different narrative arcs found within storytelling. These colourful arcs made through different mark making techniques run through the report, across screens and up and down posters.

PROJECT SCOPE
Art direction
Publication design
Digital design