Biodetection Technologies Hub
Advancing biodetection to protect people, nature and the planet
The University of Hertfordshire secured £13.5 million in funding to lead the Biodetection Technologies Hub, a pioneering research initiative in partnership with Cranfield University and the Universities of Leeds and Manchester. Focused on advancing the detection of harmful airborne biological particles the Hub is developing innovative technologies to collect, identify, and analyse bioaerosols in real time. These invisible threats impact public health, national security, agriculture, and climate, yet current monitoring capabilities remain limited. The Hub aims to close this gap with cutting-edge systems that operate across diverse environments, from hospitals and farms to military zones and the upper atmosphere. Its vision is to enable near-real-time biodetection, allowing faster, more effective responses and creating safer, healthier, and more resilient environments.
This new innovative research centre needed a bold identity to reflect its leadership. The core of the new brand identity is expressed in a bold visual language, symbol and wordmark. The H symbol has a single graphic dot at its centre, surrounded by 4 dashes that unite the Hubs 4 partners.
PROJECT SCOPE
Brand Identity
Strategy
Digital
Visual Language
Motion
The UK lacked a cohesive, publicly accessible online platform that communicates the scope, significance, and progress of biodetection research. We collaborated with the project team to create a dynamic, engaging, and continuously evolving website that positions the Biodetection Technologies Hub at the forefront of innovation in the field. This new digital presence enhances visibility, boosts engagement, and opens up new opportunities for partnerships and collaboration.
