Operating in 180 countries from over 45 offices and state-of-the-art laboratories, NSF is a global leader in developing robust public health standards. We were tasked with creating a brand and visual language that embodies their bold narrative of improving human and planet health. Capturing the essence of NSF's commitment to public health in a way that resonates with diverse audiences.

Our primary challenge was to modernise and evolve a widely recognised mark that serves as an emblem of assurance to consumers globally, transforming it into a versatile, digital-first brand that can adapt to various platforms and touchpoints. A focus on a flexible design system gives marketing departments the tools to maintain the brands integrity while effectively engaging with audiences in an increasingly digital landscape.

We’re delighted to have contributed to modernising NSF's visual identity while reinforcing its mission to promote health for both people and the planet. This holistic approach lays the groundwork for continued growth and recognition in the public health sector.

PROJECT SCOPE
Brand identity
Website design
Brand communications
Art direction
Motion
Social Content