Central Saint Martins
An identity for a world class art college
Since early 2018 we’ve been working with Central Saint Martins to create a new visual identity for the College. Designed to look like part of the UAL family, but distinct enough to reflect its own attitude and individuality as a world class art college. At it’s heart is a boisterous, anarchic and unpredictable typeface. The new typeface is paired with a restrained primary colour palette, and a visual system that brings cohesion but also the flexibility to represent the diverse creative community within the College walls.
We commissioned Colophon Foundry to create a dynamic multi-personality typeface inspired by found references and periods relevant to the history of the College: the past (the incredibly rich heritage and history), the present (the students there now) and the future (ambiguous and open to interpretation). Further reading here
PROJECT SCOPE
Audit and consultation
Visual identity
Custom typeface
Brand communications