Since early 2018 we’ve been working with Central Saint Martins to create a new visual identity for the College. Designed to look like part of the UAL family, but distinct enough to reflect its own attitude and individuality as a world class art college. At it’s heart is a boisterous, anarchic and unpredictable typeface. The new typeface is paired with a restrained primary colour palette, and a visual system that brings cohesion but also the flexibility to represent the diverse creative community within the College walls.
We commissioned Colophon Foundry to create a dynamic multi-personality typeface inspired by found references and periods relevant to the history of the College: the past (the incredibly rich heritage and history), the present (the students there now) and the future (ambiguous and open to interpretation). Further reading here
Audit and consultation