A guide to Central Saint Martins
Bringing the inside outside
Central Saint Martins commissioned us to design a printed guide for foundation and undergraduate students. The ambition was to create something very distinct, and image based. Deliberately staying away from slogans and imposed rhetoric which wasn’t right for them.
We created a large scale photographic montage turning the college Inside Out. And in doing so, showcase the ‘Carnival of Creativity’ that goes on inside. We wanted to break the current prospectus mould, and bring back an element of anarchic fun and craft. Students projects are transposed onto the building, and emerge out of windows and doors. Further projects and stories are threaded throughout the publication – visually celebrating the breadth of creative practices in one College.
The publication had to tell the Central Saint Martins story beautifully and clearly while celebrating the work that exists inside the College – the range of courses, students’ creativity, their agency and ingenuity.
Starting in the College archive, which holds a collection of publications from the early 1900s through to present day. We were blown away by what we found, the variety of printed formats, quality of materials, typography and art direction were all so unique and so well crafted – we knew that we needed to create something equally tactile and welcoming – but also, that captured the energy and excitement of the College today.
Winner of a Gold award Heist Awards 2020
Winner of a Gold award Brand Impact Awards 2020
Featured in the Creative Review Annual 2020
PROJECT SCOPE
Photography
Art direction
Publication design
Open day materials
Social media content
“I think it is probably the best such document I have ever seen from anywhere in UAL. I especially liked the tactile quality of the pages and the intellectual gravitas of the content. That some of the images are stunning goes without saying.”
Stephen Reid
Deputy Vice-Chancellor
“Working with Boyle&Perks has felt like a partnership right from the beginning. They responded to our brief with a depth of research and a playfulness that truly matched the ethos of the College. The result is a fantastic prospectus which has captured the attention of our prospective students – as well as audiences far and beyond.”
Jenny Newman
Student Marketing, Recruitment and Conversion Manager
