Set within ancient woodland in the Kent countryside, Boldshaves is a restored garden, private home, and intimate cultural retreat. Alongside accommodation and a year-round programme of workshops and events, it hosts the Wealden Literary Festival each summer, drawing leading writers and audiences into its unique setting.

THE CHALLENGE
Boldshaves and the Wealden Literary Festival existed as separate identities, limiting how the full experience was understood. The richness of the offer, from playful family activities to thoughtful creative work, felt fragmented. The challenge was to bring these strands together into a single identity that reflects both depth and accessibility. Balancing cultural vibrancy with a sense of calm, while expressing a place that feels independent, personal, and genuinely connected.

OUR SOLUTION
Grounded in audience insight and research, the new identity brings everything into one coherent whole, shaped by authenticity and the people behind it. Soft, expressive, and deliberately non-corporate the visual language combines illustrations from Minna Pemberton with a colour palette that reflects both the landscape and the spirit of the place. Creating something that feels crafted rather than constructed.

The result is a distinctive and accessible brand that reveals Boldshaves as it truly is, a place of genuine connection where creativity, community, and nature come together in meaningful ways.

PROJECT SCOPE
Brand identity
Visual language
Digital