OUR SOLUTION
We approached the project in collaboration with writer Kate van der Borgh and the town itself. Nearly 1,000 residents and Board members shared their voices, revealing what makes Bexhill special and what they hope it will become. From that understanding emerged a visual identity that balances structure with warmth, knowledge with approachability. At the centre of the identity are pebbles, inspired by a vibrant, message-covered beach wall created by residents during the pandemic. Each pebble is a symbol of unity, diversity, and local voice. Together, they form a flexible system that adapts to different contexts while remaining grounded in place.

The identity extends into a new website, designed to be more than a portal. It is a home for connection, tracking progress, and inviting participation in Bexhill’s transformation. Supported by the Government’s Pride in Place funding, the town’s regeneration program from refreshed pavements and vibrant high streets to cultural and green spaces is shaped by the people who live and work there.