Culture is at the heart of Sussex. Contributing £4.3bn to the regional economy, supporting 30,000 jobs, and driving 70% of visitor trips each year, it’s a vital part of what makes the region thrive.

Culture Sussex brings together cultural leaders and local authority partners across East Sussex, Brighton & Hove, and West Sussex. A collective voice with a shared ambition: to champion culture as a driver of economic growth, wellbeing, skills, and community cohesion, while shaping the region’s future investment and policy.

THE CHALLENGE
How do you bring a region’s diverse cultural voices together under one identity without losing what makes each unique? Culture Sussex needed a brand with enough presence to represent the collective, while sitting comfortably alongside its members’ identities. It also had to be accessible, adaptable across formats, and simple for multiple partners to use. Alongside this, a new website would provide a central hub for sharing news, ideas, and opportunities across the cultural community.

OUR SOLUTION 
Connection became the defining idea. The Culture Sussex logo brings individual elements together to form a unified whole, reflecting the region’s diverse voices, communities, and places. This sense of connection carries through to an accessible, engaging website – a shared digital home that celebrates Sussex’s creativity, communicates its vision, and keeps its cultural community connected.

Video footage Rosie Powell