As part of a wide philanthropic and engagement campaign, UCL has launched the Circle of Benefactors. We were asked to create a bold identity that recognises and celebrates donors who have given £1m or more to UCL. Members of the Circle range from individuals and family-run trusts and foundations to national and international businesses and charities. Their impact is wide-ranging and includes support from Pears Foundation to create the unique UCL Centre for Holocaust Education to a coalition of leading retailers such as Iceland, Asda and Waitrose joining together to donate the new plastic bag 5p levy to advance dementia research.

PROJECT SCOPE
Identity design
Print materials
Packaging design