As part of a wide philanthropic and engagement campaign, UCL has launched the Circle of Benefactors. We were asked to create a bold identity that recognises and celebrates donors who have given £1m or more to UCL. Members of the Circle range from individuals and family-run trusts and foundations to national and international businesses and charities. Their impact is wide-ranging and includes support from Pears Foundation to create the unique UCL Centre for Holocaust Education to a coalition of leading retailers such as Iceland, Asda and Waitrose joining together to donate the new plastic bag 5p levy to advance dementia research.

Identity design
Print materials
Packaging design