MA Regenerative Design
Sustainability is not enough
In the context of a fast-accelerating climate and biodiversity emergency, sustainable design is not enough. So far, the integration of environmental considerations in the design process has largely focused on the reduction of natural resources and our environmental impact. Central Saint Martins are launching a new course that goes further – MA Regenerative Design develops creative thinking around how we can restore and replenish what human activities have radically deteriorated.
Central Saint Martins needed a positive, visually arresting identity and marketing materials to promote the course. Our solution was to create a series of animated more-than-human worlds each one an abstract reaction to delicate themes relevant to the course. Filled with colour and sound they allude to the rapid changes and loss of habitats in local biospheres.