The Short Course programme at UAL has experienced significant growth since they first offered online courses in 2012. The incredibly broad range of courses are designed to help beginners and creative types master new challenges, develop skills, get inspired and access UAL’s incredible learning experience wherever they are. The flexible courses cater for all, from kids and teenagers to courses for those looking for professional development. With so much marketing content and social output, the Short Courses team needed a clear and easy to use visual language system that would bring a visual consistency to their communications. 

We shaped a creative solution around the flexible offer of the courses, bold typography with clear messaging create an ever-changing colourful framework. The Short Courses marketing team now have a comprehensive toolkit of templated assets that will enable them to communicate clearly and consistently across all their channels. 

PROJECT SCOPE
Visual language
Motion graphics
Digital assets