MA Cities is a new postgraduate course at Central Saint Martins that will challenge the conventions of urban development, regeneration, and place-making. It aims to explore the value and agency of alternative approaches in confronting the pressing social, cultural, environmental and ethical concerns of contemporary urbanism. In doing so, it explores alternative, creative approaches to city-making. Ahead of the course launch in January 2021 we were asked to create a visual style that represented these academic themes with abstract graphics. Our solution is set of dynamic animations, each developed to work with a series of pressing questions.

Creative direction
Art direction
Marketing materials
Social media content