UCL Dementia Research Institute

Campaign

 

As part of a wider fund raising campaign for a new research institute, we helped UCL raise awareness of the retail coalition supporting UCL Dementia Research with money raised from the 5p plastic bag levy.

 

We collaborated with ‘master-maker’ Kyle Bean, his steady hands, a bag load of bags, and 4,000 5p coins to create a memorable graphic campaign that draws attention to the fantastic work that’s been done so far (the coalition has raised over £10 million in the first year – equivalent to 200 million plastic bags). As well as the ongoing need to support the funding of the new research institute.

We also created an animation that UCL could share across all their social media channels.

 

What we did

Art direction and photography

Brand communication

Print campaign

Animation

 

“Working with Boyle & Perks on this project was fantastic… They have created something that really resonates with our different audiences.”

Liz Saul, Communications Officer

UCL Dementia Research

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Boyle&Perks

Unit 26, Level 6 North

New England House

Brighton, BN1 4GH

Map

 

Telephone 01273 671 773

studio@boyleperks.com

 

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