Fundraising campaign for UCL’s largest ever single expansion

UCL East

UCL’s new campus on the Queen Elizabeth Olympic Park represents the largest ever single expansion in their history. Providing 180,000sqm of new space for collaborative thinking and academic activities. Giving 4,000 students the opportunity to immerse themselves in diverse activities, from future-proofing manufacturing and next generation robots, to understanding how transport, cities, creative industries, health and wellbeing will evolve in the future.

We worked with the UCL East team to create a bold identity for their fundraising campaign, based around a large cityscape illustration of London. We also created 12 individual detailed illustrations for each academic entity that will be based on the new site. These hint at the activities, studies and research that will be carried out at this incredible new campus.