The Museum of Ordinary Animals
Identity for an exhibition at the Grant Museum of Zoology
Founded in 1827 The Grant Museum is the only remaining university zoological museum in London – housing around 67,000 specimens (more than the Natural History Museum). We were delighted to be asked to create the exhibition identity for their new show — The Museum of Ordinary Animals, the story of the boring beasts that changed the world.
This fascinating exhibition includes a wall of 4000 mice skeletons, Egyptian cat mummies, and what may be the world’s oldest veterinary text. Giving these commonplace creatures a chance to tell their stories.
Our identity plays with negative space to illustrate the extra-ordinary impact these overlooked mundane animals have made, and the use of a fluorescent orange that is anything but ordinary.