The Museum of Ordinary Animals

Identity for an exhibition at the Grant Museum of Zoology

Founded in 1827 The Grant Museum is the only remaining university zoological museum in London – housing around 67,000 specimens (more than the Natural History Museum). We were delighted to be asked to create the exhibition identity for their new show — The Museum of Ordinary Animals, the story of the boring beasts that changed the world.

This fascinating exhibition includes a wall of 4000 mice skeletons, Egyptian cat mummies, and what may be the world’s oldest veterinary text. Giving these commonplace creatures a chance to tell their stories.

Our identity plays with negative space to illustrate the extra-ordinary impact these overlooked mundane animals have made, and the use of a fluorescent orange that is anything but ordinary.

“Boyle&Perks were fantastic to work with – they understood the needs of our exhibition and the environment in which it would sit, and developed extremely creative, intelligent and playful designs which far exceeded our expectations. They were responsive to our needs and went the extra mile to make the exhibition a real success.”

Jack Ashby
Manager, Grant Museum of Zoology